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Yamaha wanted to create a loyalty program to promote their engines to the top tournament anglers on planet earth. Dynamic developed and launched the Yamaha Power Pay Program in 2019. This multi-species program provides cash bonuses to anglers who own Yamaha outboards and do well at a variety of tournaments across the country. Dynamic turnkeys the program soup to nuts – Program development, program creative/collateral, Marketing strategy, PR/SM, program administration and day-to-day angler communication. Learn more about the program here.