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Classic Recap Report
March 22-24, 2024
Tulsa, OK

2024 Toyota Classic Recap Video


Classic Expo Highlights

Classic Attendance: 110,000+

Data Capture: 2,569

Handraisers / Leads: 1,960


Vehicle / Brand Engagements

Brand Engagements: 269,709

Vehicle Engagements: 85,425

In-Vehicle Engagements: 19,580


Bonus Bucks / Owners Recap

Bonus Bucks New Sign Ups: 78

Military Appreciation Gifts: 1,250

Owners Appreciation Gifts: 1,025


Beyond Zero

Beyond Zero Highlights

Promoted Toyota’s Beyond Zero Vision to Fishing & Outdoor Audience

Over 2,000 Conservation Pledge Forms Signed

2,000+ Tree Seed Packets Distributed


Classic Kick Off Party Highlights


Data Capture: 229

Handraisers / Leads: 199

Tacoma Dog Toy Giveaway: 200

Owners Appreciation Gifts: 140

Music Den

Musical Entertainment by Country Artist, Stoney LaRue