Zebco Brand Public Relations
Dynamic was recently hired by one of the most recognized brand groups in fishing. In 2010, we will develop and manage all Public Relations efforts on behalf of Fin-Nor, Quantum, Van Staal and Zebco rods and reels.
We serve daily as the point of contact between these brands and the editors, writers and photographers who grant them the media exposure that keeps them strong.
We build brand strength through Public Relations efforts that include basic product shipments to be sure we’re included in an upcoming product review along with much more detailed efforts such as hosting on-the-water media outings. These outings involve extending invitations and coordinating travel, housing, and meals, along with establishing a working itinerary that pairs pro anglers and our products with the nation’s most productive media members.
We also generate bi-weekly feature stories involving these brands and the pro anglers they sponsor. Each story includes a photo to afford logo exposure. We circulate these pieces to a variety of websites where they are viewed by approximately100,000 unique readers-consumers per month.
