Mobile marketing programs offer great brand and product exposure opportunities to consumer markets. Lake CITGO was developed to capitalize on traffic at a variety of consumer shows. We developed a platform to take advantage of CITGO’s equity within bass fishing and gave consumers an opportunity to “cast for prizes”. This program was a show stopper and engaged consumers of all ages. An accompanying “Hummer” program was built on the same concept but, designed to accommodate smaller retail locations. This program worked nearly 100 promotional days each year and delivered countless numbers of positive consumer impressions. These programs also represent great opportunities for cross-promotions with key vendor or partner relationships.

Bassmaster Balloon

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