Toyota Trucks Bonus Bucks
Contingency programs exist in the sport of tournament bass fishing as formalized marketing programs with a sales incentive at their core. They are designed to provide bonus money to anglers who purchase, register, and remain loyal to a particular brand, in this case Toyota Trucks.
Contingency programs succeed because of their win-win format. The company enjoys a sales increase within the targeted demographic, while anglers have an opportunity to win extra money based on brand loyalties and their participation in a select number of sanctioned tournaments.
